• • • Arthritis
    • Back Injury
    • Broken Bones
    • Burns
    • Cuts & Puncture Wounds
    • Dog Bites
    • Elevated Falls
    • Fibromyalgia (Chronic Pain)
    • Joint Degeneration
    • Sciatica
    • Scoliosis
    • Slip and Falls
    • TMJ
• • • Back Injury
    • Brain Injury
    • Broken Bones
    • Burns
    • Psychological Trauma
    • Whiplash (Neck)
• • • Back Injuries
    • Carpal Tunnel Syndrome
    • Sprains & Strains
• • • Broken Bones
    • Muscle Tears
    • Physical Therapy
    • Shin Splints
    • Sprains & Strains
    • Tendonitis
    • Tennis Elbow
• • • List Your Clinic
    • PPC Campaigns
    • Video Services
    • Web Analytics
    • Web Services

5 Advantages of Using Video

The use of video is becoming important to staying competitive on the web. As more medical practices develop an online presence, it’s imperative to differentiate yourself by including video about your clinic on your website. While nothing guarantees an increase in business, the use of video is a smart and relatively inexpensive way to market your clinic. InjuredCare operates a production studio with a team that specializes in shooting videos for medical practices. Here are five advantages of using video on your website.

1. Introduce yourself to potential patients.
   The process of meeting with a doctor for the first time can be unnerving for some patients. Introducing yourself through an online video can remove this anxiety. Potential patients will be looking to get an idea of who you are and what you can do for them. A brief video that introduces you and describes your medical practice can accomplish that.
2. Convey emotion and personality.
   You can show only so much emotion with text and images on a website. Video, on the other hand, gives you an opportunity to show viewers the way you look, sound and act. It is a wonderful way to project emotions such as empathy and compassion to potential patients. A visitor who is sold on what you say in a video is more likely to choose your clinic over a competitor.
3. Improve search engine rankings.
   In the near future, video will be an integral part of search engine result pages. Google already has begun to factor in the presence of video on a page when determining where the page ranks on Google search results. Posting videos on your site sooner rather than later will put you a step ahead of other clinics competing for top slots on search engine result pages. After posting a video to your website and optimizing it for search engines, potential patients will more easily locate your site and its video content. Seeing a video on a search results page instantly gives the searcher a good reason to visit your website rather than a competing site. Make sure your search engine optimization service understands how to take advantage of your video content in getting your site the best possible search engine results.
4. Improve overall website experience.
   If done correctly, putting video on your website will improve the browsing experience of your visitors. For maximum effectiveness, it should be integrated seamlessly into your site. An introductory or biographical video typically is placed on the homepage. The more that potential patients use your site to learn medical information and how it affects them, the more likely they are to give your clinic a call.
5. Impress potential patients.
   Let’s face it, a medical clinic website with embedded video looks impressive. At present, few medical websites use video, so those that do give a clear sign that they’re a step ahead of everyone else. Quality video on your site indicates to potential patients that you are a quality medical clinic. Of course, not just any video will make your website look impressive. The most effective videos utilize well-prepared content, shot on high-definition video in a properly lit studio. Top-quality post-production work, including editing, graphics and sound effects, also is crucial to achieving results that will impress visitors to your site