Management of Pay-Per-Click: Working with a Search Marketing Partner to Maximize Your ROI
Pay-per-click (PPC) advertising is a search engine marketing technique that requires you to pay every time someone clicks to your website from an ad you’ve placed in a search engine’s results. The more you agree to pay per click (or bid) for a specific keyword and the more effective your ad, the higher your site will rank in the paid search results.
PPC programs are going to get only more competitive and more expensive. Therefore, no matter how overwhelming and complex the process, it’s critical to have an effective PPC management strategy.
All of the automation in the world is useless without a PPC advertising strategy based on service, knowledge, expertise and advice that comes from the successful management of PPC campaigns for many other marketers. InjuredCare has a search marketing team dedicated to managing your PPC advertising campaign proactively.
We manage the entire process for you, replacing guesswork with our methodology. We work with you to select an initial set of keywords to target with your PPC campaign and then research additional keywords across your target audience’s entire cycle to test for effectiveness in meeting your goals. We also coordinate the prudent use of PPC advertising in concert with natural search engine optimization, advising on when to use which technique.
Understanding Your Goals and Budget
Understanding your goals and budget are critical to the success of your PPC program. And as search trends change, language usage develops and your services and products evolve, InjuredCare continually recommends adjustments to your PPC strategy to keep you in front of your competition.