InjuredCare brings a wealth of Internet marketing experience to your web project. We provide a complete range of website services, from customized website design to statistical reporting.
Our website services team has crafted successful medical marketing strategies, both online and offline. Quality design, aggressive strategies and content for conversion help our clients make the most of their online marketing.
Our Website Services Include:
- Customized Content
- Flash Animation
- Creative Services
- Custom Website Design
- Search Engine Optimization
- Pay-per-Click Campaign
- Website Analytics
- Customized Content
Content Is King
Professionally written content on your site delivers more value to your patients and prospects by adding fresh, relevant information. The InjuredCare writers can help your site place higher in search engine results. Search engines often look for keywords that are indexed within the content pages of your site. Relevant optimized content also encourages visitors to spend more time at your site and entices them to return.
Good Content Provides Information
Good content provides information about a general practice area or a specific topic. This material provides website visitors with detailed information, answers to questions and overviews of specific medical issues. Topical content establishes your clinic’s expertise in specific medical topics.
Relevancy and Custom Content
Targeted content tells your story on welcome pages, practice overviews, practice-area descriptions, doctor profiles and more. The power of all of this information enables you to convert site visitors to patients. Compelling content gives your clinic a commanding online presence, showcasing your talent, successes and expertise to new and existing patients. In addition, websites with relevant, frequently updated content are rated higher by search engines, which often means placing higher on their results lists.
Focused Practice-Area Pages
Focused practice-area pages are individual pages of content that provide an overview of a practice area or a topic within a practice area. Keyword-rich descriptions help visitors find desired information and ensure that search engines index your site for appropriate terms.
Flash animation is a great way to engage visitors on your site and capture their attention. The quality motion graphic designs created by the InjuredCare team will help make your site dynamic and visually appealing. Making flash animation part of your Internet marketing strategy will further distinguish your site from those of your competitors.
The Most Creative Internet Ads Are Those That Work
It seems like a subjective thing — the way your ads look and what they say. A matter of taste? We don’t think so. At InjuredCare, we’ve found that the most creative web ads are those that work, and we can produce just that. Applying our knowledge of compelling, brand-enhancing copy and design, we offer creative advertising results to your most challenging projects.
Custom Website Design
Visitors Come First: User Experience
Design philosophy revolves around user experience. A visitor’s first impression is a major part of a successful website design. Provide easy-to-use navigation, clean design and clear content, and visitors will like your site.
Google’s search engine launched well after Alta Vista, Excite and Yahoo were firmly established. Within just a couple of years, Google established itself as the premier search engine. It was the quality of content and ease of use that shot Google to search engine dominance.
It doesn’t matter what you’re selling, promoting or displaying; simple, easy navigation and relevant content will make visitors return to your site. Some of the plainest sites on the web maintain high traffic levels simply because they have good information.
The copy should explain in detail everything in which a visitor is interested and at the same time be direct and to the point. People don’t read or even scan every word on every site they visit, but when they find the information they are looking for, they want a succinct and robust explanation of that information.
Additionally, you should have enough text to explain to search engines what your site is about. The text should have many keywords and phrases repeated throughout so that search engine algorithms can figure out your site.
Appease the Searcher
A website should look clean, with navigation links in predictable, easy-to-spot locations. The design should avoid things that blink or move, as they distract from the real content.
To prevent visitors from jumping to another website before they have a chance to see yours, minimize loading time. By using small graphics and writing succinct, dynamic scripts, the page should load quickly on both dial-up and broadband connections.
Once a visitor is on the site, it is important for them to be able to find the information they’re looking for quickly and easily. The use of descriptive headings in a consistent manner encourages recognition. Thumbnail images are great for instant product recognition. The links on the site also tend to explain what information the site contains, so using descriptive words as the link helps communicate content quickly.
Search Engine Optimization
If you are looking to increase your website’s presence on the Internet, we will provide you with detailed insight into the world of search engine optimization. It’s easy to get your site online, but once you get there, you likely will encounter a common dilemma: Where are the visitors?
Search engine optimization means more than making your site rank well in the major search engines; it also means integrating optimization seamlessly into your page design without your visitors even being aware it exists. Search engine optimization is an ongoing task that all webmasters need to undertake in order to keep reasonable positioning within search engines and receive the subsequent traffic. A common mistake many people make is to optimize their site once and believe they can hold a rank. This might be true for obscure keywords, but there is so much information flowing around the Internet that there always will be someone willing to take on your site for rankings.
Goal of Search Engine Optimization
The goal of search engine optimization is to get good exposure and high conversion. One way this is done is by using industry information that allows professional optimizers to understand what these robots are looking for. This is a complex process because a website’s placement within a spider-driven search engine is derived from hundreds of variables, including content relevancy, meta tags, hyperlinks, link popularity, keyword density and website themes. Another way this is done is by eliminating or at least reducing on-site techniques that can impede the search engine indexing process.